Introduction
This book is an adaptation of the Video Artisan series of articles on the business of videography that have been published in the IOV’s (Institute of Videography) Focus Magazine. These articles have been edited into one fluid document, with additional unpublished information and advice.

With more than 20-years experience in the videography business, and having served as the IOV Executive Administrator since 1996, Kevin Cook is probably the best placed person to provide advice on how to establish a successful videography enterprise. Apart from providing the key membership support role within the IOV for over a decade, Kevin has also given many lectures on videography, provided marketing consultancy to suppliers and manufacturers within the industry - and still maintains a corporate video client base providing a script to screen service.

This book is perfect for both the beginner and the established videographer – and provides a comprehensive view on how to create a sustainable videography business from start-up through to a logical exit strategy. It examines all the main income streams available to the videographer and provides advice on how to generate and manage the work.

Above all, the book provides a practical, realistic and easy-to-understand approach to earning a living from videography.